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Caleb and Hannah founders of Flow Formulas


President and Founder

Hannah Reese, RDN (Registered Dietitian Nutritionist)

Meet Hannah. A few years ago, Hannah realized she had a major problem. She found she had allergies to corn, gluten, peanuts, soy and dairy. She was also a competitive runner and there were no corn-free sports drinks on the market. So, as a registered dietitian and researcher at heart, she went to work, and in 2017, Flow Formulas, originally known as 90g (short for 90 grams) was born. The dream was to create a research-based, completely natural, and allergen free sports drink that would help endurance athletes to find their flow, feeling and performing at their best. Her motto: Don’t stop. Overcome. Grow beyond.

Quad Cities Half Marathon Third Female Overall
Tri Ark Olympic Triathlon Third Female Overall
Golden Gran Fondo Medio First Female Overall
Boulder Ironman 70.3
5k PB 17:20


    Caleb Reese, Pursuing Doctorate of Chemistry, Expected Graduation 2022

    In 2015 Caleb began cross-country mountain bike racing. In 2017 and 2018, he represented Colorado School of Mines at the Collegiate National Championships and got on the podium in short track, team relay, and omnium. He has also participated for Pedal Pushers Racing Team in the Expert and Pro categories and placed 32nd overall in the Leadville 100 MTB in 2018. Currently Caleb is pursuing a PhD degree in chemistry researching polymers with the goal of entering the polymer industry. In between his daily research and teaching responsibilities he enjoys training in the foothills of Golden Colorado.