Flow Formulas is positioned as a premier brand in the endurance sports nutrition space. We are committed to an elite level of quality and performance for our athletes and customers. Our brand is intended to provide an equal level of high performance from the most elite level athletes, all the way to the weekend warrior, or the first time cyclist. Flow Formulas is committed to seeing the endurance sport community, industry, and athletes grow in ways that are ethical, equitable, and supportive of everyone seeking to be a part of it. We are especially devoted to supporting the growth of the men's and women's categories in endurance sports and pursuing a brand that reflects this in every way possible. The athletes that are choosing to use our products, challenge themselves to attain the highest level of competition and Flow Formulas is committed to brand characteristics that are in line with this customer base—from our marketing, to our support of industry partners, our presence at events, and everything in between. Thank you for pursuing the best version of yourself, for letting us be a part of that story, and for helping us to invite an endless number of athletes into the same reality. See you out there!