Our history started in Colorado in 2017, when Hannah found she had allergies to corn, gluten, peanuts, soy, and dairy. She was also a competitive runner training to qualify for the Olympic Trials in the marathon, and there were no corn-free endurance sports drinks on the market. So as a registered dietitian and researcher at heart, she went to work formulating her first product that you know today as the Lemon Lime Endurance Mix. Caleb, who was pursuing his PhD in chemistry and was also a collegiate mountain bike racer, came alongside using his science background and connections in the community. Together, Flow Formulas was born. Hannah and Caleb, along with some amazing partners, have grown Flow Formulas from a small commissary kitchen operation with three endurance mix flavors, to a full line of products known today as Flow Formulas.

Marketing, Team Manager, Founder & Co-Owner

As a kid, Caleb enjoyed the great outdoors, spending hours exploring the woods or land behind their house in the country. Now Caleb satisfies that exploration bug on his local trails or across the country racing and going on adventures. He enjoys riding and racing with his friends, researching nerdy chemistry, and sipping espresso while eating Nutella covered waffles. After finishing his PhD in Chemistry in 2021, Caleb is now a Postdoctoral Research Associate developing recyclable polymers for sports equipment. Caleb manages the Flow Formulas Off-road team, assists with marketing, and assists with product R&D.