Our Story
Our history started in Colorado in 2017, when Hannah found she had allergies to corn, gluten, peanuts, soy, and dairy. She was also a competitive runner training to qualify for the Olympic Trials in the marathon, and there were no corn-free endurance sports drinks on the market. So as a registered dietitian and researcher at heart, she went to work formulating her first product that you know today as the Lemon Lime Endurance Mix. Caleb, who was pursuing his PhD in chemistry and was also a collegiate mountain bike racer, came alongside using his science background and connections in the community. Together, Flow Formulas was born. Ryan came along in 2018 offering his business marketing and finance expertise after his time at Red Bull and Harley Davidson. As the former and current Executive Team of Flow Formulas, Caleb, Ryan, and Hannah, along with some amazing partners, have grown Flow Formulas from a small commissary kitchen operation with three endurance mix flavors, to a full line of products known today as Flow Formulas.