Privacy policy

FLOW FORMULAS PRIVACY POLICY

Last Updated: August 26, 2026

Flow Formulas (“Flow,” “Flow Formulas,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how we collect, use, disclose, and protect your personal information.

This Privacy Policy describes how Flow Formulas, LLC., doing business as Flow Formulas, collects, uses, and shares personal information when you visit our website, purchase our products, create an account, participate in Flow+, enroll in a subscription, communicate with us, interact with our marketing, or otherwise use our website and related services (collectively, the “Services”).

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

Depending on how you interact with Flow Formulas, we may collect the following categories of personal information.

Contact Information

This may include:

  • Name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

Order and Transaction Information

When you make a purchase, we may collect information such as:

  • Products purchased

  • Order history

  • Purchase amount

  • Discounts or promotional codes used

  • Shipping information

  • Returns, refunds, replacements, or customer-service history

  • Subscription information

  • Flow+ participation

Payment Information

Payments are processed through Shopify and/or third-party payment processors.

Flow Formulas generally does not directly store complete payment-card information. Payment information may instead be collected and processed by Shopify, Shop Pay, payment processors, financial institutions, or other payment providers used to complete your transaction.

Account Information

If you create a customer account, we may collect information associated with that account, including your:

  • Name

  • Email address

  • Order history

  • Shipping information

  • Subscription information

  • Account preferences

You are responsible for maintaining the confidentiality of your account credentials.

Customer Service Information

When you contact Flow Formulas, we may collect information contained in your communication, including questions, feedback, product concerns, order information, photographs, videos, or other materials you choose to provide.

Reviews and User-Generated Content

If you submit a review, testimonial, photograph, video, social-media content, survey response, or other content, we may collect and process that information.

Some content that you voluntarily submit for publication may be publicly displayed on our website, social-media accounts, advertisements, emails, or other marketing channels in accordance with applicable permissions and terms.

Marketing Information

If you subscribe to Flow Formulas emails, SMS messages, promotions, giveaways, or other marketing programs, we may collect information including:

  • Email address

  • Telephone number

  • Marketing preferences

  • Engagement with emails and messages

  • Promotion or giveaway participation

  • Advertising interactions

Website and Device Information

When you use our website, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Device identifiers

  • Pages viewed

  • Products viewed

  • Referring website or source

  • Search activity

  • Shopping-cart activity

  • Checkout activity

  • Purchase activity

  • Approximate geographic location

  • Interactions with our website and advertisements

This information may be collected using cookies, pixels, tags, SDKs, analytics tools, and similar technologies.

2. HOW WE USE PERSONAL INFORMATION

Flow Formulas may use personal information to:

Provide Products and Services

We use information to:

  • Process and fulfill orders

  • Process payments

  • Ship products

  • Manage customer accounts

  • Administer subscriptions and Flow+

  • Provide order and shipping updates

  • Process returns, refunds, replacements, or other customer-service requests

Provide Customer Support

We may use your information to respond to questions, investigate product concerns, resolve order issues, and otherwise provide customer service.

Improve Flow Formulas

We may analyze information to better understand:

  • Which products customers purchase

  • How customers navigate our website

  • Which content customers engage with

  • How customers discover Flow

  • Which promotions and advertisements perform well

  • Customer preferences

  • Product and service performance

We may use these insights to improve our products, website, customer experience, marketing, merchandising, and Services.

Marketing and Advertising

Where permitted by applicable law and based on your choices where required, we may use personal information to:

  • Send promotional emails

  • Send promotional SMS messages

  • Recommend products

  • Personalize website experiences

  • Measure advertising performance

  • Create advertising audiences

  • Display advertisements on third-party platforms

  • Understand whether advertising resulted in website visits or purchases

You may unsubscribe from promotional emails using the unsubscribe link contained in those messages.

For SMS marketing, follow the opt-out instructions contained in the applicable message.

Fraud Prevention and Security

We may use personal information to detect, investigate, and prevent:

  • Fraudulent transactions

  • Unauthorized account access

  • Security incidents

  • Abuse of promotions

  • Other unlawful or harmful activity

Legal and Regulatory Requirements

We may use information when reasonably necessary to comply with applicable laws, regulations, legal processes, tax requirements, regulatory requests, or enforceable governmental requests.

3. SHOPIFY

Our online store is hosted by Shopify.

Shopify provides the ecommerce platform that allows Flow Formulas to offer products and Services to you.

When you visit our store, create an account, interact with the website, or make a purchase, Shopify may collect and process personal information to provide ecommerce, checkout, payment, security, fraud-prevention, analytics, personalization, advertising, and other services.

Depending on the Shopify services and settings Flow Formulas uses, information regarding your interactions with our store may be processed together with information from your interactions with Shopify and other merchants to improve or provide Shopify services, including personalized experiences, measurement, analytics, fraud prevention, and relevant advertising.

Information may be shared with Shopify and other service providers located in countries other than the country in which you live.

You can learn more about how Shopify processes consumer personal information through the Shopify Consumer Privacy Policy:

https://privacy.shopify.com/en

4. SERVICE PROVIDERS AND THIRD PARTIES

We may disclose personal information to companies that help us operate Flow Formulas.

These may include providers of:

  • Ecommerce services

  • Website hosting

  • Payment processing

  • Order fulfillment

  • Shipping and logistics

  • Subscription management

  • Email marketing

  • SMS marketing

  • Customer support

  • Product reviews

  • Analytics

  • Advertising

  • Fraud prevention

  • Website functionality

  • Cloud storage

  • Professional services

These providers may process information as necessary to provide their services to Flow Formulas or as otherwise permitted under their own applicable terms and privacy practices.

5. ADVERTISING AND ANALYTICS

Flow Formulas may use advertising and analytics technologies provided by companies such as Meta, Google, TikTok, Shopify, and other advertising or technology partners.

Depending on our configuration and your privacy choices, these technologies may collect information about how you interact with our website and advertising.

We may use this information to:

  • Measure website traffic

  • Understand customer behavior

  • Measure advertising performance

  • Attribute purchases to marketing campaigns

  • Build advertising audiences

  • Retarget website visitors

  • Personalize advertising

  • Improve marketing effectiveness

Your ability to control this processing depends on your location, applicable law, browser settings, cookie preferences, and the privacy controls offered by Flow Formulas and applicable third parties.

6. COOKIES AND TRACKING TECHNOLOGIES

Flow Formulas and our technology partners, including Shopify, may use cookies and similar technologies.

These technologies may be used for purposes such as:

Essential Functions

Necessary technologies may support:

  • Shopping carts

  • Checkout

  • Account login

  • Security

  • Fraud prevention

  • Website functionality

Preferences

Cookies may remember preferences such as language, location, or other settings.

Analytics

Analytics technologies help us understand how visitors use the Flow Formulas website and how we can improve it.

Marketing

Marketing technologies may help Flow Formulas and our partners measure campaigns, personalize advertising, create audiences, and display more relevant advertisements.

Where required by applicable law, non-essential cookies or tracking technologies will be used based on the privacy choices you make through our cookie or privacy controls.

7. YOUR PRIVACY CHOICES

Depending on where you live, you may have rights regarding your personal information.

These may include the right to:

  • Request access to personal information

  • Request correction of inaccurate information

  • Request deletion of personal information

  • Request a copy of certain personal information

  • Opt out of certain targeted advertising

  • Opt out of certain sharing or sale of personal information as those terms are defined under applicable law

  • Withdraw consent where processing is based on consent

  • Appeal certain privacy decisions where applicable

  • Exercise other rights provided by applicable privacy laws

The specific rights available to you depend on your jurisdiction.

We may need to verify your identity before processing certain requests.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

8. DATA SHARING AND TARGETED ADVERTISING CHOICES

Certain privacy laws provide consumers with the right to opt out of certain uses or disclosures of personal information for targeted advertising or activities legally defined as the “sale” or “sharing” of personal information.

Where applicable, Flow Formulas provides privacy controls that allow eligible customers to exercise these choices.

Please use the Your Privacy Choices or similar privacy link available on our website where provided.

Flow Formulas also honors legally required browser-based privacy signals where applicable and supported by our ecommerce and privacy technology.

9. EMAIL MARKETING

If you choose to receive marketing emails from Flow Formulas, we may send information regarding:

  • Products

  • New product launches

  • Flow+

  • Subscriptions

  • Athlete education

  • Training and nutrition content

  • Promotions

  • Discounts

  • Events

  • Giveaways

  • Other Flow Formulas news

You may unsubscribe at any time by clicking the unsubscribe link included in a promotional email.

Unsubscribing from marketing emails does not prevent us from sending transactional or service-related communications, such as order confirmations, shipping notifications, subscription information, security notices, or customer-service communications.

10. SMS AND MOBILE MESSAGING

If Flow Formulas offers SMS marketing and you choose to enroll, we may use your telephone number to send promotional or transactional messages in accordance with the consent you provided.

Consent to receive marketing text messages is not a condition of purchase.

Message and data rates may apply.

You may opt out according to the instructions provided in applicable messages.

Additional mobile messaging terms may apply to Flow Formulas' SMS program.

11. FLOW+ AND SUBSCRIPTIONS

If you enroll in Flow+ or purchase products through a recurring subscription, we may collect and use information necessary to administer the program, including:

  • Contact information

  • Product selections

  • Delivery frequency

  • Shipping information

  • Billing information

  • Subscription status

  • Subscription modifications

  • Purchase history

We may share necessary information with Shopify and applicable subscription, payment, fulfillment, and technology providers to administer your subscription.

12. GIVEAWAYS, PROMOTIONS, AND AMBASSADOR PROGRAMS

If you participate in a Flow Formulas giveaway, contest, promotion, ambassador program, or similar initiative, we may collect information necessary to administer the program.

This may include:

  • Name

  • Email address

  • Social-media information

  • Mailing address

  • Content submissions

  • Promotion entries

  • Other information requested as part of the program

Additional terms or privacy disclosures may apply to individual programs.

13. CHILDREN'S PRIVACY

Flow Formulas does not knowingly collect personal information online from children under the age at which parental consent is legally required without appropriate authorization.

Our Services are intended to be used by adults or by minors with the involvement and permission of a parent or legal guardian where appropriate.

If you believe a child has provided personal information to Flow Formulas inappropriately, please contact us.

14. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide Services

  • Maintain business and transaction records

  • Fulfill contractual obligations

  • Resolve disputes

  • Prevent fraud

  • Meet tax, accounting, regulatory, and legal obligations

  • Enforce agreements

Retention periods may vary depending on the type of information and the reason it was collected.

15. DATA SECURITY

Flow Formulas and its service providers use administrative, technical, and organizational safeguards intended to protect personal information.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

You should protect your account credentials and notify us if you believe your account or personal information has been compromised.

16. INTERNATIONAL DATA TRANSFERS

Flow Formulas, Shopify, and other service providers may process personal information in countries other than the country in which you reside.

As a result, your information may be subject to the laws of those jurisdictions.

Where required, appropriate safeguards are used for international transfers of personal information.

17. THIRD-PARTY WEBSITES

Our Services may contain links to websites, applications, social-media platforms, or services operated by third parties.

Flow Formulas does not control those third parties and is not responsible for their privacy or security practices.

We encourage you to review the privacy policies of third-party services before providing personal information.

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our:

  • Business practices

  • Products

  • Services

  • Technology

  • Legal obligations

  • Privacy practices

When we make changes, we will update the “Last Updated” date at the top of this policy.

Where required by law, we may provide additional notice regarding material changes.

19. CONTACT FLOW FORMULAS

If you have questions regarding this Privacy Policy or would like to exercise an applicable privacy right, please contact:

Flow Formulas

Email: info@flowformulas.com

Mailing Address:
Flow Formulas, LLC.
PO Box 621561
Littleton, CO 80162
United States

For privacy requests, please include sufficient information for us to identify and respond to your request.

We may request additional information when necessary to verify your identity or authority to make the request.